OPTIMALISASI MEDIA SOSIAL DAN AFFILIATE MARKETING SEBAGAI STRATEGI PEMBERDAYAAN EKONOMI IBU PKK DI ERA DIGITAL

Abstract

This community service activity aims to improve the knowledge, skills, and economic independence of Family Welfare Movement (PKK) women through the use of social media as a means of increasing income. The activity was held in Selang Village, Kebumen Regency, with approximately 30 PKK women participating. The method used was participatory and educational through outreach, training, hands-on practice, discussion, mentoring, and evaluation. The activity included an introduction to social media platforms (WhatsApp, Facebook, TikTok, and Instagram), an introduction to the concept of affiliate marketing as an alternative source of additional commissions, and an introduction to the CapCut application for creating simple promotional content. The results of the activity showed an increase in participants' understanding of the use of social media for economic activities, improved skills in creating digital content, and increased motivation and confidence in utilizing digital technology. This activity is expected to support women's economic empowerment and improve family welfare.