http://begawi.feb.unila.ac.id/index.php/begawi <p style="text-align: justify;"><strong>BEGAWI<img style="float: left; width: 148px; margin-top: 6px; margin-right: 10px; border: 1px solid #184b80;" src="https://begawi.feb.unila.ac.id/public/site/images/fergiawan/cover-begawi-a4-c95c088c02f1591af2a6c3afe3132133.png" alt="" width="174" height="209" /></strong><strong>: Jurnal Pengabdian Kepada Masyarakat <br />Fakultas Ekonomi dan Bisnis Universitas Lampung. </strong></p> <p style="text-align: justify;"><span style="font-size: 11pt;"><strong>BEGAWI</strong> is a scientific journal of the Faculty of Economics and Business, the University of Lampung which has the function of publishing manuscripts of community service articles that have been researched in previous studies empirically and theoretically. This is to develop the scientific field of Economics and Business. <strong>The scope of articles published in Begawi</strong> consists of a broad range of topics in the field of economics and Business including <strong>Accounting</strong>: Private Sector: Financial Accounting and Stock Market (AKPM), Management and Behavioural Accounting (AKMK), Information System, Auditing, and Professional Ethics (SIPE), Taxation (PPJK), Shariah Accounting (AKSR), Accounting Education (PAK), Corporate Governance (CG), Public Sector Accounting: Financial Accounting (ASPAK), Management Accounting (ASPAM), Auditing and Information System (ASPSIA), Good Governance (ASPGG). <strong>Business</strong>: Organization, Strategic Management, Human Resource Management, Marketing, Finance, and Entrepreneurship. <strong>Economics</strong>: Public Economics, Development Economics, Monetary Economics, regional economics, and plant economics, Business, Public Economics, Development Economics, Monetary Economics, regional economics, and plant economics</span></p> <p style="text-align: justify;"><span style="font-size: 11pt;"><strong>Begawi</strong>: Journal of Community Service is Published by the <strong>Faculty of Economics and Business, University of Lampung</strong>, issued two times a year in January and July.</span></p> Faculty of Economics and Business Lampung University en-US BEGAWI : Jurnal Pengabdian Kepada Masyarakat 2985-6973 http://begawi.feb.unila.ac.id/index.php/begawi/article/view/82 <p><em>Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving regional economic growth, but still face challenges in the digital era, particularly in terms of digital literacy and financial management. This community service activity aims to increase the capacity of MSMEs in utilizing digital technology and strengthening financial literacy. The activity was held at Maharindu Kopi, Bandar Lampung, and was attended by 12 MSME actors from the food and beverage sector, makeup services, Pahawang tour services, and honey products. The implementation method was an interactive workshop covering three main topics, namely digital marketing and financial literacy (cost of goods sold and profit calculation). The results of the activity showed a significant increase in participants' understanding based on a comparison of pre-test and post-test scores. Overall, this activity had a positive impact on strengthening the competitiveness of MSMEs in the digital era, while also making a real contribution to building a digital entrepreneurship ecosystem in Lampung Province.</em></p> Aryan Danil Mirza. BR Joni Putra Agrianti Komalasari Retno Yuni Nur Susilowati Copyright (c) 2025 Aryan Danil Mirza. BR, Joni Putra, Agrianti Komalasari, Retno Yuni Nur Susilowati https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-31 2025-07-31 3 2 82 87 10.23960/begawi.v3i2.82 http://begawi.feb.unila.ac.id/index.php/begawi/article/view/76 <p>Pengabdian ini membahas rendahnya pemanfaatan platform e-commerce oleh pelaku usaha daur ulang berbasis rumah tangga di Kelurahan Baktijaya. Tujuan Pengabdian adalah meningkatkan literasi digital dan optimalisasi penggunaan Shopee untuk memperluas akses pasar. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi, pretest-postest, dan pelatihan. Data diperoleh dari komunitas bank sampah RW 18 dan 19. Hasil menunjukkan peningkatan signifikan literasi digital peserta serta kemampuan mengelola toko online secara mandiri. Produk daur ulang berhasil dipasarkan melalui Shopee, memperluas jangkauan pasar secara digital. Kesimpulannya, pelatihan literasi digital berbasis praktik kontekstual efektif memberdayakan pelaku usaha daur ulang dalam transformasi ekonomi digital berbasis komunitas.</p> Karno Diantoro Ahmad Soderi Juwari Copyright (c) 2025 Karno Diantoro, Ahmad Soderi, Juwari https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-31 2025-07-31 3 2 72 81 10.23960/begawi.v3i2.76 http://begawi.feb.unila.ac.id/index.php/begawi/article/view/64 <p><em>MSMEs, especially in the culinary sector, play an important role in Indonesia's economy, but often face challenges in the form of sub-optimal business layouts, which impact operational efficiency and customer experience. Seblak Tanjakan, a culinary MSME owned by Ms. Novi, faces similar problems, such as lack of privacy in the dining area, confusing table layout, and inefficient access between areas. This service aims to increase operational efficiency, productivity, and business competitiveness through layout improvements. A process-oriented method is used through observation, in-depth interviews, and hands-on practice with business actors to find problems and offer solutions in designing a more efficient layout. The service team consists of three people who are Pelita Bangsa University students. The results of the assistance showed an improvement in workflow, a reduction in customer waiting time, and the creation of a more comfortable atmosphere through clear division of areas, ergonomic lesehan concepts, and smoother access between areas. The service received a very good assessment from the Seblak Tanjakan business owner. This service is expected to ensure sustainability of change, support business growth, and increase adaptability to market dynamics. </em></p> Dwi Auli Ramadhania Putri Syfa Nadia Sultan Additia Ramadhan Wiji Safitri Copyright (c) 2025 Dwi Auli Ramadhania, Putri Syfa Nadia, Sultan Additia Ramadhan, Wiji Safitri https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-30 2025-07-30 3 2 53 59 10.23960/begawi.v3i2.64 http://begawi.feb.unila.ac.id/index.php/begawi/article/view/77 <p>Transformasi digital menjadi kebutuhan penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan daya saing di era ekonomi berbasis teknologi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membantu UMKM Senada Craft, produsen dan penjual aksesori serta kerajinan tangan di Yogyakarta, dalam mengembangkan pemasaran digital melalui media sosial Instagram dan TikTok. Metode yang digunakan meliputi survei awal, analisis kebutuhan, pembuatan dan optimasi akun media sosial, pembuatan konten pemasaran, distribusi konten, serta monitoring dan evaluasi hasil. Hasil kegiatan menunjukkan peningkatan interaksi media sosial dan indikasi kenaikan omzet harian sebesar 5–10%. Penerapan strategi digital ini mempermudah UMKM dalam menjangkau konsumen lebih luas, meningkatkan brand awareness, serta membuka peluang penjualan online. Ke depan, diperlukan pendampingan lanjutan agar pemilik UMKM mampu secara mandiri mengelola pemasaran digital secara konsisten.</p> Winda Puspitasari Erra Nazira Rahmad Ridho Alqurni Tamara Oktaviani Erna Fitri Komariyah Akhmad Afnan Copyright (c) 2025 Winda Puspitasari, Erra Nazira, Rahmad Ridho Alqurni, Tamara Oktaviani, Erna Fitri Komariyah, Akhmad Afnan https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-31 2025-07-31 3 2 64 71 http://begawi.feb.unila.ac.id/index.php/begawi/article/view/66 <p>Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan efisiensi dan transparansi pengelolaan keuangan BUMDes Surya Agung melalui penerapan sistem transaksi otomatis berbasis web. Permasalahan utama mitra adalah pencatatan manual dan rendahnya pemahaman terhadap penyusunan laporan keuangan. Metode yang digunakan adalah Participatory Rural Appraisal (PRA) dengan pendekatan pelatihan, tutorial, dan pendampingan. Hasil kegiatan menunjukkan bahwa mitra mampu mengimplementasikan aplikasi akuntansi untuk transaksi harian dan pelaporan keuangan. Kegiatan ini membantu BUMDes meningkatkan efisiensi pencatatan, akurasi data, dan kepercayaan masyarakat terhadap pengelolaan dana desa.</p> Kamadie Sumanda Syafis Ambya Niken Kusumawardani Aryan Danil Mirza BR lidya Ayuni Putri Copyright (c) 2025 Kamadie Sumanda Syafis, Ambya, Niken Kusumawardani, Aryan Danil Mirza BR, lidya Ayuni Putri https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-30 2025-07-30 3 2 60 63 10.23960/begawi.v3i2.66 http://begawi.feb.unila.ac.id/index.php/begawi/article/view/53 <p>Workshop penyusunan laporan keuangan Badan Layanan Umum Daerah (BLUD) Dinas Kesehatan Kabupaten Mesuji diselenggarakan untuk meningkatkan pemahaman dan kemampuan pengelola keuangan dalam mengelola keuangan sektor publik. Workshop yang berlangsung di Hotel Sheraton, Bandar Lampung, pada tanggal 10 September 2024 ini bertujuan membantu staf BLUD dalam menyusun laporan keuangan yang akurat sesuai dengan standar regulasi yang berlaku. Workshop ini memberikan wawasan penting mengenai prinsip-prinsip akuntansi yang berlaku khusus untuk BLUD serta langkah-langkah praktis dalam penyusunan laporan keuangan. Peserta yang terdiri dari 50 pejabat dinas kesehatan, auditor, dan akuntan aktif berdiskusi serta mengikuti latihan praktis. Keberhasilan workshop ini tercermin dari peningkatan kesadaran akan kepatuhan serta akurasi dalam pelaporan keuangan.</p> Einde Evana Widya Rizki Eka Putri Neny Desriani Copyright (c) 2025 Einde Evana, Widya rizki eka putri, Neny Desriani https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-30 2025-07-30 3 2 48 52 10.23960/begawi.v3i2.53